San Antonio Cinefestival – The Next Big Thang

If the San Antonio Cinefestival isn’t on your radar yet, watchale because the oldest chicano showcase in the U.S. is a gem in the rough and is recharging as the gold mine boutique, historical, and uniquely diverse festival it is.  I’m not the only one who thinks so – the intrepid producer and indie film ambassador Ted Hope gave the keynote address at the San Antonio Film Commission hosted summit that kicked off the 34th edition of CineFestival last weekend. I had the honor of being involved as a juror this year and visited San Antonio for the first time, to discover a rich and deeply rooted community just a few miles west of the Alamo.  I found an interesting mix of not only Mexican, but other latino and US latino generations, encompassing old school military vets, and today’s punk youth, intertwined with white Texas big city and small town folks. The Guadalupe Cultural Arts Center, the non-profit multi-disciplinary organization that puts on CineFestival, runs a number of programs throughout the year including the popular Tejano Conjunto.  Filmmaker, pundit, and esteemed local statesman, Jim Mendiola,  co-curated this year’s edition along with Manuel Solis.  Yvonne Montoya, the multi, multi-tasker Program Manager, the gracious Drew Mayor-Oakes director of the San Antonio Film Commission, and Patty Ortiz the director of the GCAC were just a few of the dedicated organizers who gave me a warm Texas welcome.  This year Cinefestival scored Sundance, Cannes and even Oscar nominated films in their lineup like Mosquita y Mari, Chico & Rita, El Velador.  The Festival even screened a work in progress screening of the highly anticipated Chicano noir tale, Water & Power by Richard Montoya of Culture Clash fama.  Other highlights included the fun Texas grindhouse film, The Return of Johnny V by Aaron Lee Lopez, American Mustache, which is a live performance and riff of seminal chicano film, American Me, and the local shorts program which showcased the distinct flavor of San Antonio.

Check the box: Hispanic, Latino, or other

Filmmakers Across_Borders, was the first of its kind summit that the San Antonio Film Commission hosted to discuss cross cultural creative collaboration in independent cinema.  Led by genial film commission director and filmmaker Drew Mayer-Oakes, the panelists included, along with Ted Hope, Director of Programming at The Monterrey Film Festival, Luis Garcia, music and film producer, Brandon Olmos, renowned Mexican tv/ film actor, Plutarco Hazas, and producer Don Franken.  Some bright local talents and strong voices from the community engaged with them, like Ralph Lopez whose first feature, Wolf is premiering at SXSW, and Pablo Veliz (La Tragedia de Macario – Sundance FF 2006).  Sitting in on the panels it’s evident that these young filmmakers connect to their latino background on different levels and how it informs their work.  For some it’s a big part of their process, for others not so much.  One thing was clear, their goals were to tell authentic, universal and relatable character driven stories.

Let your hair down

After a fun bar hopping first night, I saw Girl in a Coma, San Antonio’s home grown all girl punk band who played a rockin 10th anniversary concert outside at the Guadalupe plaza as part of the official opening on Saturday, with their producer, the still-fierce Joan Jett in tow.   On Sunday, Jesse Borrego (Mi Vida Loca), a muy querido native, presented Las Tesoros de San Antonio, a documentary about four impressive mariachi singers who sang with the greats of the 40s and 50s and who now in their 70s continue to sing their hearts out.  The extraordinary firebrand Doña’s were present and it just made my heart glow.  The screening was a clip of the feature documentary in the works, currently looking for finishing funds. More info and trailer here.

San Antonio is for real up and coming.  It’s mayor, Julian Castro is being pegged as the next great Hispanic hope, the city is the 7th largest in the nation, and there exists a vibrant artistic core amid the sprawled out city.

Although Texas brand name, Robert Rodriguez is from San Antonio and he frequents his hometown often, I found it hard to believe  he’s not been involved with the festival in over a decade.  The festival up until recently, had seen a lot of turnover and been short-staffed.  But if this festival was any indication, its clear that with Patty Ortiz, who took the reins of GCAC in 2009 and is a savvy and ambitious visionary, along with Yvonne Montoya, are leading a revitalized charge and mission for the festival to stay relevant and build on its legacy, while keeping its socio-political conscious roots and heritage. Cinefestival will continue to nurture and celebrate its local talent, and will be doing a round up of the spectacular alumni of the past 34 years.  Combined with its down home and intimate nature, it’s a very attractive platform for companies, filmmakers and organizations looking to connect and tap into the diverse and vibrant American mestizo culture. I’m excited about it and am already looking forward to next year.  Gracias Cinefestival!

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Meet Aurora Guerrero, filmmaker of Mosquita Y Mari, and a girl after my own heart

Aurora "Si Se Pudo" Guerrero

I’m swelling with pride over home girl, Aurora Guerrero, whose years-in-the making, crowd funded, first feature Mosquita y Mari which premiered at this year’s Sundance Film Festival 2012 has been acquired by Wolfe Releasing which means it will become available on Video On Demand and DVD next year!  In the meantime non-profit, filmmaker user-friendly Film Collaborative will be releasing theatrically.  MyM will next screen at San Antonio’s Cinefestival (of which I’m on the advisory board) and will surely have a healthy festival run so follow it on the Facebook page to keep up with future screenings.

Neta (bottom line): Not only does the film boast an authentic and transcendent portrayal of two young Chicanas battling out their coming of age in the vibrant South LA community of Huntington Park (trumping the usual and tired ghetto stereotypes we are spoonfed as ‘hispanic,’ ),  but also the intense butterfly-in-your stomach jubilation and  inevitable heartbreak that it evokes is testament to the passion of the filmmaker’s voice.

Guerrero was kind enough to answer a few questions exclusively for mi blog so check it:

Me: That Los Angeles Negros song, Murio La Flor, which is featured in your opening is such a moody, gut wrenching love ballad and sets the nostalgic tone so well for the film. Tell us about the rest of the soundtrack, and the music that inspired you during the making of the film.

AG: I probably would have had more songs from my parent’s era if it hadn’t been for costs. Most of those groups, like Los Angeles Negros, were bought out by big American music companies back then because they were so popular among Latinos. Good news for those groups but bad news for the filmmakers who want to use them! Bueno, on the other hand I knew that I also wanted to bring in some new sounds that most people don’t often hear when they watch a Latino themed film. I think for the most part audiences are used to the Spanish bolero, Hip Hop or the hard core Norteño so I wanted to challenge these notions with contemporary music that Latinos are producing that really move away from these stereotypes.  When I heard Carla Morrison for the first time I knew I wanted her music. She felt like that contemporary musician with a melody and voice that really captures what’s painfully good or painfully bad about love. Her music is just as haunting as Los Angeles Negros. I was also inspired by the music scene in Huntington Park. The youth are drawing from familiar sounds from their immigrant upbringing, like Mariachi, Banda, Norteno, and Cumbia and blending them with Reggae, American pop and so forth. The sounds in turn are unique and infectious! The relationship I was able to build with the youth belonging to the local community organization, Communities for a Better Environment led me to discover local SKA bands like La Pobreska, Viernes 13, and Raiz Organica.  They’re singing in Spanish, English and Spanglish and addressing issues in their community through their music. I was excited to bring these sounds to my MyM knowing well that this element would provide it with a strong sense of place and authenticity.  Ska and other genres of music I chose for MyM ultimately reflect who our young people are today – a unique blend of identities that mark their special place in American society.

ME: I read you have a strong education and community based roll out strategy with the film. I use to mentor a young ambitious teen myself and it was so incredibly inspiring to meet such young Chicanas so sure of themselves and their goals.  Do you share this impression that this next generation is indeed more assertive,  more academically and politically inclined and goal oriented than ever, and to what do you think owes this shift?

AG: I do think that there is a higher number of more vocal Chicana youth today then maybe in my time though I don’t think it’s the majority. The incessant violence against poor, women of color and LGBT youth continues to have its negative impact on our young people’s lives. But for those young Chicanitas that are being more conscious I think it’s because they are being exposed to conscious Chicanas at a younger age. I wasn’t exposed to politically conscious women of color until I went to college. Now I think there are more politicized Chicanas going back into their communities either as teachers or community organizers and they are impacting the lives of our young people very early on.

ME: What do you think it is about love and crushes that make us act so crazy time and again? One moment we are in ‘Las Nubes’ as they say and the next we are screaming our hearts out as your film so poignantly captures.

AG: I think love is one of the few emotions that bring us back into our bodies. Most of us are so consumed with material stability that we forget what makes us human. I think love reminds us of our humanity – our capacity to feel deeply for someone. So when love hits us, at whatever age, it always hits us hard, you know, making us all crazy inside. But that love often times does change us in some way – usually for the better I think, or so I hope.

ME: Lastly, what in your opinion do the big studio/corporate companies’ persistent and varying number of appeals and ads to exploit the “Hispanic” market get wrong every time?

AG: These companies think they know Latinos but they don’t. General audiences (or white people) are always marketed in unique often, original ways, which makes me believe that these companies think these audiences have the capacity to respond to that sort of material. So in my opinion, I think these companies need to let go of their narrow-minded notions of Latino audiences and they need to build smarter more original campaigns to EQUALLY engage Latinos. Punto.

Check out the trailer and find out more about the talented cast and crew on the film’s website.